The new distribution model of the Finnish artificial lure series TURUS UKKO will be launched in March 2018. Then these wobblers and jerkbaits, which can constantly convince with incredible catch results over decades, will be available again in a limited edition about a market by specialized retailers. After the inventor of the TURUS UKKO lures Jorma Turunen withdrew from his company at first and then unfortunately died later, Jarmo Rapala (the grandson of Lauri Rapala) brought the TURUS UKKO back to Finland in 2006. Since then, great importance has been attached to the fact that the TURUS UKKO has been built by
hand just as it used to be, and that it catches so successfully.
Jarmo Rapala was able to increase the quality even further thanks to his extensive know-how. He hired Veli-Pekka Sahinoja, who already built the TURUS UKKO lures for
Jorma Turunen. This ensures that there is also a TURUS UKKO in it, where TURUS UKKO is written on it. Today's TURUS UKKO lures offer an optimum of quality and
seamlessly tie in with old traditions.
World-famous pure passion handmade TURUS UKKO wobbler is an incomparable success lure with an unmistakable shape
Proven lures in proven colors:
"I am convinced that with our new distribution concept, the TURUS UKKO will take the place in the hearts of anglers deserving of this very successful quality lure."
Jarmo Rapala
CEO, SUOMEN UISTIN OY - THE FINNISH LURE COMPANY -
“It's a great feeling to work with such a well-known personality as Jarmo Rapala and to market the Finnish TURUS UKKO through highly specialised retailers."