Our sales concept is based on a division into sales territories by country, with the corresponding distributor having exclusive marketing rights for the respective country. The distributor itself can actively sell online our lures directly to end customer in the corresponding territory and, in parallel, selling the TURUS UKKO lures via its own network of retailers.
It is important to us that the distributor has profound knowledge in the field of predator fishing, has an excellent reputation in this market area and a wide market reach. The cooperation with nationally known influencers is explicitly desired.
While staring the production of the TURUS UKKO lures in Germany 2022, we intentionally did not actively attempt to cover any other sales territories. It was important for us first to establish standardized production processes that ensure a consistent quality of the lures and to offer perfectly adapted steps that enable standardized mass production.
We gladly accept inquiries for further sales areas than the following. The focus of the new distribution partner should be on the field of freshwater predator fishing and the distribution partner must have proven experience in the B2B sector and should ideally have an existing marketing and sales network.
Distributor Zeck Fishing (Germany, Austria and Switzerland)
Proudly we can announce that for the distribution one of the leading marketing experts in Germany, Carsten Zeck with his well-known company Zeck Fishing (www.zeck-fishing.com), could be found as a partner.
We would like to take this opportunity to thank Carsten Zeck for the great cooperation. For the start of the transfer of production to Germany and for the distribution of TURUS UKKO lures, his company was and is the first choice and a very close and trusting cooperation has already developed since the first contact at the end of 2021. Carsten and his whole team support us wherever they can. Many thanks also for his invitation to his booth at 
the trade show Angelwelt Berlin in November 2022, where we were able to present the first TURUS UKKO lures ever made in Germany. The resonance at the show was overwhelming.
We started 2023 with the delivery of the classic TURUS UKKO lures in the sizes 9 cm, 12 cm and 16 cm in 6 colors each.
Since then, there will be 4 more drops in total of 16 further colors in 2025. From 2026, Zeck Fishing will continue distribution via a completely newly developed TURUS UKKO series in the same lure sizes.
Distributor JJW.FISHING (Sweden, Denmark, Norway and Finland)
For Scandinavia we were very happy to win Jonathan Jansson Wollsten as a distributor, who is active both via his web shop Trollingkoma.se and via his distribution channels jjw.fishing (Instagram and Youtube). Jonathan lives in Sweden and has been fishing with his father since he was a child. He has extensive experience of all types of predator fishing in various northern waters and has also worked as a guide in Norway for a long time.
Together with Jonthan, we will be launching the newly developed TURUS UKKO PRO 20 cm series in 2026 in 8 new colors. These lures will continue the classic wooden TURUS UKKO Original lures in this size. The new TURUS UKKO PRO 20 cm lures are the result of years of development and the catching results could be increased once again. In addition, the newly developed diving lips with a specially developed plug-in mechanism now hold with extremely high strength and the eyelets are now so firmly anchored that the treble hooks hold securely even with strong fighting giant predators.
We are also planning to launch a special TURUS UKKO 16 cm series for Jonathan adapted to the requirements of scandinavian lakes and rivers.
The last test fishing for both lure sizes 16 cm and 20 cm took place in April 2025atlake Vänern in Swedenand the fishing was so successful that we are now going into series production with these final prototypes.
We have also produced the last TURUS UKKO Original 20 cm lures made from abachi wood for Jonathan in 2025. These lures can be purchased through him or his Swedish retailers while they are still in stock. However, it is already foreseeable that these last lures manufactured in Germany in the classic Finnish lure making method will soon be sold out. So, if you still want to get your hands on some, you should be quick.
www.Trollingkoma.se, jjwfiske@gmail.com, 0046 (0) 763 111 794
Cooperation with Jarmo Rapala
Many years ago the contact between Guido Behle, the importer of Scandinavian lure brands through his company Lucky Lures (www.luckylures.eu) and one of the most famous persons in lure making: Jarmo Rapala startet (Jarmo was the last active member of the Rapala family in the lure making, under whose surname the global company Rapala operates). Until 2007 Jarmo was responsible for the product development in this company and he was also CEO for a long time and until he quitted completely from the Rapala group.
A man like Jarmo, however, cannot simply stop with his passion. He bought various lure manufacturers that attracted his attention during his active time, with one focus on the Finnish brands Turus Ukko. For years Lucky Lures was the importer of TURUS UKKO lures for Germany and Austria. Over the years a close, trustful and friendly cooperation developed, whereby also the common fishing should not come too briefly.
2021 Guido Behle founded Turus Ukko GmbH, to which Jarmo Rapala transferred the Turus Ukko brand, which ultimately led to the new production of the handmade lures being moving to Germany. Jarmo contributes all his knowledge and experience about the production of Turus Ukko lures to Guido and continues to support them with advice in the continuation of the production of the classic TURUS UKKO lures as well as the development of totally new TURUS UKKO lures.
Cooperation with Uli Beyer
You don’t really have to say much about Uli Beyer in the German-speaking fishing community. He is a legend of the predator fishing scene in Germany and had already made a name as an outstanding predator fisherman when social media did not even exist. Several trends and insights around predator fishing of the last 30 years can be attributed to him. He was and is a frequent and popular author of leading fishing media in print and online, has an own fishing and online store, his own YouTube channel, provides extensive information about fishing and has a sworn fan community that stands firmly by him and behind him. Uli’s successes have a solid basis: he is an enthusiastic, passionate angler and fishing guide with incredible experience and success rate.
Decades ago he brought, among many other fishing brands, the Finnish premium brands Turus Ukko to Germany as distributor and exclusive importer as a co-partner. He got out of this wholesale business and so this brand, known for outstanding fishing success, was somewhat forgotten.
When Lucky Lures participated at the fishing fair in Berlin 2019, the paths of Uli Beyer and Guido Behle crossed. Starting with this contact, a close, business cooperation has developed. But what makes us even happier: a close personal and friendly relationshiphas also grown out of it. In the meantime, Uli also offers the brand TURUS UKKO in his famous „UBS“ color (Uli Beyer Spezial Farbe). Some videos in German language about this cooperation and about the TURUS UKKO lures are already online and of course more will follow. We would be very happy if you join us on our journeys via these videos.